Award-winning sales tool expands coverage to martech, rendering complete view of advertising ecosystem.
Atlanta, GA, October 18, 2017 (Newswire.com) - Winmo, the go-to resource for selling into advertisers and agencies, has expanded its coverage to the martech industry, creating the first tool of its kind to offer an in-depth, 360-degree view of the entire advertising ecosystem.
The move comes as sellers of media and marketing services struggle to keep up with a wave of martech expansion, and the sea of companies, sub-categories and contacts that have emerged.
We created the martech database to help clients understand the landscape and gain accurate, direct contact information. The inclusion of this information in Winmo will allow customers to spend less time researching and more time selling.
Dave Thomson, Chief Revenue Officer
Seeing business development teams lose countless hours trying to keep up with this market, Winmo set out to eliminate the bottleneck, by providing a time-saving resource for navigating the martech landscape, specifically designed for speeding up sales.
Featuring business profiles for thousands of marketing technology players and decision-makers in their ranks, the just-released martech database solidifies Winmo as a one-stop-shop for prospecting across the entire industry – guiding sellers to brand owners who control marketing budgets, as well as the agencies and technology firms that influence how they’re spent.
“Evolutionary shifts in tech-enabled advertising and marketing translate to a true survival of the fittest and fastest in martech sales,” said Dave Currie, Chief Executive Officer of Winmo’s parent company, List Partners Inc. “Our customers tell us that we provide them mission-critical sales acceleration intelligence all in one place, keeping them ahead of the competition and thriving."
A Simpler Way to Sell to a Complicated Industry
Through its new feature, Winmo has broken the martech landscape into easy-to-search categories that link vendors competing in the same space, with coverage including but not limited to:
- Display & Programmatic Advertising
- Mobile Marketing
- Ecommerce
- Sales & Marketing Automation
- Affiliate Marketing & Management
- Content Management Systems (CMS)
- Marketing Analytics Performance & Attribution
- Dashboards & Data Visualization
- Advocacy, Loyalty & Referrals
- Customer Relationship Management (CRMs)
The data is housed, alongside advertiser and agency profiles, in Winmo’s award-winning interface, allowing users to create shareable lists, sync contacts to their CRM, set alerts that track personnel changes or sales triggers like funding – all the functionality that Winmo is known for.
Reliable Contact Information
List Partners Inc.’s internal research team has populated Winmo’s martech profiles with over 7,000 key contacts, investing significant research and development time to deliver a clear, reliable view of who does what within the martech industry, and how to reach them.
“We created the martech database to help clients that sell into martech companies understand the landscape, and more importantly, provide them with accurate, direct contact information that’s kept up to date,” said Dave Thomson, Chief Revenue Officer at List Partners Inc. “The inclusion of this information in Winmo will allow customers to spend less time researching and more time selling.”
About Winmo
A product of List Partners Inc., Winmo helps business development teams reach the right prospects at the right accounts at the right time. Its up-to-date advertiser, agency and martech profiles track decision makers who control over $100 Billion in annual ad expenditures, allowing users to bypass gatekeepers and directly engage those with purchasing power. In addition to being the first place that sellers turn for advertiser-agency relationships and contact information, Winmo predicts opportunities on the horizon, tracking subtle shifts to keep sales organizations ahead of their competition. With verified sales intelligence, real-time change alerts and forecasted opportunities at their fingertips, Winmo users can operate more strategically, and engage prospects across the advertising ecosystem at the earliest stage of opportunity. Those interested in trying Winmo can request a trial at www.winmo.com.
Source: List Partners Inc.
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